A cheesy advertising agency would tell you that “Les créations d’Agoya is way more than a florist”, and for once, they would be right.

Adeline, Agoya’s founder (formerly Féolia), creates floral ambiances, artworks, and more using both fresh and dried flowers. 

The branding revolves around a bespoke wordmark incorporating Art Nouveau aesthetics into traditional serif letterforms. Custom Art Nouveau ornaments were also created.

Once the overall guidelines were set, the process consisted in fine-tuning the type in order to achieve a great balance between ornamental qualities and legibility.